I took an existing Vodka brand known as Nikolai and rebranded it to appeal to a younger demographic; prior to this, the existing brand was a bit outdated. After researching  some other brands and how they reach a younger audience, like Hennesey and Skyy, I created a cleaner layout and used come cleaner typefaces. What was most important was to keep hold of the tradition behind the Nikolai brand but make it more appealing. The entire project was done in Adobe Illustrator.